Nutrition Business Journal

Will Fitbit, 23andMe and "self quantification" change medicine and the nutrition industry?

Insiders discuss what the nutrition industry can expect from self-quantification technology including fitbits,smart-phone blood pressure apps, personal genomics and big data analysis.

The intersection of consumer technology and health rarely ends well for health. More often than not, health splatters across technology’s windshield in a smear of hydrogenated fat. Television gave birth to the couch potato. Teenage boys play more video games than baseball. Facebook made staying home a social event.

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