LEHI, UT—May 17, 2007— XanGo, LLC, recognized creator and market leader of the mangosteen supplement category, today named John Digles its Chief Marketing Officer (CMO). Digles previously served the company as Senior Vice President of Sales and Marketing. As CMO, Digles will direct XanGo’s global marketing components, including sales, advertising and public relations throughout the U.S. and in 16 international markets.
XanGo President and CEO Aaron Garrity said Digles’ appointment is another key ingredient in building XanGo’s billion-dollar brand, driving its international expansion, and providing exceptional executive leadership to the company’s 700,000 plus distributors worldwide.
“John’s powerhouse consumer branding savvy, creativity and nutritionals expertise are prized assets to XanGo and to our independent distributor network. Like our premium products, XanGo’s executive talent is a competitive differentiator and John’s service as CMO further distinguishes us in the industry,” said Garrity.
Since arriving at XanGo in October 2006, Digles was instrumental in finalizing XanGo’s historic jersey-front sponsorship with Real Salt Lake and Major League Soccer – the first of its kind in U.S. pro sports. Digles advanced XanGo’s podcast and Web leadership and formulated the company’s Asian brand strategy. He also piloted the development of XALO™ Juice, to be introduced in the European Union this summer.
Prior to joining XanGo, Digles served as senior vice president and general manager for MWW Group, one of the nation’s top ten marketing and public relations firms. He built the premier agency strategic marketing offering for the nutraceuticals field and helped lead several major brands to new thresholds in sales and business deals.
Digles created MWW Group’s groundbreaking ScienceDialogue™ tool, a branded strategic process designed to help clients maximize the return of their research investment through marketing. Founder of Chicago-based Traveller Jones Productions, Digles is an award-winning movie producer whose work has gained critical notice and worldwide festival recognition, including the Sundance Film Festival.
About XanGo, LLC
XanGo, LLC is a recognized category creator as the first company to market a premium mangosteen beverage, XanGo® Juice, to consumers worldwide. A delicious daily dietary supplement, XanGo® Juice harnesses the nutritional attributes of the whole mangosteen fruit through a proprietary formula. Based in Utah, XanGo is privately owned and powered by a global network of independent distributors. XanGo’s expansive operations include the U.S. and numerous international markets such as Japan, Australia, Germany, Singapore, Mexico and Canada. For more information on XanGo and XanGo® Juice, visit www.xango.com.