Natural Foods Merchandiser
Market Overview: Average sales by store type, and profit and expense [charts]

Market Overview: Average sales by store type, and profit and expense [charts]

The 2016 edition of Natural Foods Merchandiser’s Market Overview represents the 36th year the magazine has presented statistics on store operations and the state of the natural products industry. From $1.9 billion in 1980 to $52 billion in 2015, sales in the natural products retail channels have come a long way.

The charts below report 2015 average sales, profit and expense by store type. Find all 2016 Market Overview charts here.

Average sales by store type

  Total Natural Products Stores Health Food Stores Supplement Stores
Average sales 2015 $3.30 M $5.73 M $1.47 M $436 K
Average overall net sales change 4.4% 5.4% 3.1% 4.2%
% of stores with sales increase 67% 71% 64% 57%
Average sales increase 7.9% 8.5% 6.8% 8.3%
% of stores with sales decrease 12% 12% 14% 12%
Average sales decrease -7.3% -5.6% -9.3% -4.6%
% of stores unchanged 21% 18% 22% 31%
Forecast for 2016 6.2% 6.6% 6.0% 5.6%

 

Average sales by square footage

  Natural food stores Health food stores Supplement stores
  <=3,000 retail 3,001-6,000 retail >6,000 retail <=2,000 retail >2,000 retail <=1,200 retail >1,200 retail
Average sales 2015 $1.55 M $3.09 M $9.74 M $610 K $2.08 M $372 K $487 K
Average overall net sales change 3.60% 5.40% 6.40% 3.00% 3.00% 7.10% 2.00%
% of stores with sales increase 61% 69% 76% 54% 69% 71% 44%
Average sales increase 7.2% 9.0% 9.0% 7.7% 6.5% 10.0% 6.6%
% of stores with sales decrease 11% 14% 11% 14% 14% 5% 19%
Average sales decrease -7.2% -5.6% -4.5% -8.5% -9.7% -2.0% -5.1%
% of stores unchanged 27% 17% 13% 32% 17% 24% 37%
Forecast for 2016 6.3% 6.3% 7.0% 5.6% 6.0% 7.7% 4.0%

 

Profit and expense

  Total Natural products stores Health food stores Supplement stores
Average revenue $3.30 M $5.73 M $1,47 M $436 K
Cost of goods sold 62% 63% 62% 58%
Storewide gross profit margin 38% 37% 38% 42%
Payroll expense 18% 18% 16% 17%
Benefits 2% 3% 1% 0%
Other expenses 13% 12% 14% 17%
Net profit margin 5% 4% 7% 8%
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