.png?width=700&auto=webp&quality=80&disable=upscale "Natural Foods Merchandiser logo")
Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.
NFM Staff
July 5, 2016
2 Min Read
![Market Overview: Average sales by store type, and profit and expense [charts]](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt25cedf004267a1be/64e87d54c8fec4a9be16cfa7/market-overview-sales-and-p_0.jpg?width=850&auto=webp&quality=95&format=jpg&disable=upscale "Market Overview: Average sales by store type, and profit and expense [charts]")
The 2016 edition of Natural Foods Merchandiser’s Market Overview represents the 36th year the magazine has presented statistics on store operations and the state of the natural products industry. From $1.9 billion in 1980 to $52 billion in 2015, sales in the natural products retail channels have come a long way.
The charts below report 2015 average sales, profit and expense by store type. Find all 2016 Market Overview charts here.
Average sales by store type
| Total | Natural Products Stores | Health Food Stores | Supplement Stores |
Average sales 2015 | $3.30 M | $5.73 M | $1.47 M | $436 K |
Average overall net sales change | 4.4% | 5.4% | 3.1% | 4.2% |
% of stores with sales increase | 67% | 71% | 64% | 57% |
Average sales increase | 7.9% | 8.5% | 6.8% | 8.3% |
% of stores with sales decrease | 12% | 12% | 14% | 12% |
Average sales decrease | -7.3% | -5.6% | -9.3% | -4.6% |
% of stores unchanged | 21% | 18% | 22% | 31% |
Forecast for 2016 | 6.2% | 6.6% | 6.0% | 5.6% |
Average sales by square footage
| Natural food stores | Health food stores | Supplement stores |
| <=3,000 retail | 3,001-6,000 retail | >6,000 retail |
Average sales 2015 | $1.55 M | $3.09 M | $9.74 M |
Average overall net sales change | 3.60% | 5.40% | 6.40% |
% of stores with sales increase | 61% | 69% | 76% |
Average sales increase | 7.2% | 9.0% | 9.0% |
% of stores with sales decrease | 11% | 14% | 11% |
Average sales decrease | -7.2% | -5.6% | -4.5% |
% of stores unchanged | 27% | 17% | 13% |
Forecast for 2016 | 6.3% | 6.3% | 7.0% |
Profit and expense
| Total | Natural products stores | Health food stores | Supplement stores |
Average revenue | $3.30 M | $5.73 M | $1,47 M | $436 K |
Cost of goods sold | 62% | 63% | 62% | 58% |
Storewide gross profit margin | 38% | 37% | 38% | 42% |
Payroll expense | 18% | 18% | 16% | 17% |
Benefits | 2% | 3% | 1% | 0% |
Other expenses | 13% | 12% | 14% | 17% |
Net profit margin | 5% | 4% | 7% | 8% |
About the Author(s)
You May Also Like
