Natural Foods Merchandiser
Market Overview: Business statistics [charts]

Market Overview: Business statistics [charts]

The 2016 edition of Natural Foods Merchandiser’s Market Overview represents the 36th year the magazine has presented statistics on store operations and the state of the natural products industry. From $1.9 billion in 1980 to $52 billion in 2015, sales in the natural products retail channels have come a long way.

The charts below provide natural channel business statistics about sales, product offerings, customers and employees. Find all 2016 Market Overview charts here.

Business statistics

  Total Natural products stores Health food stores Supplement stores
Average # of natural products stores under same ownership               1.6                    1.7                    1.6                     1.3
Average square feet of store (retail ONLY)           5,033                7,592                3,548                 1,563
Average annual sales per RETAIL square foot  $655  $755  $415  $279
Average number of years store has been open             28.3                  29.2                  27.8                   26.1
Average sales allocation        
    USDA Certified Organic (70% organic or more) 48% 54% 49% 24%
    Natural products 46% 38% 47% 70%
    Conventional products 6% 7% 4% 5%
    Other 1% 1% 0% 2%
% sales non-GMO certified  38% 38% 42% 29%
% offering private label products 58% 68% 54% 40%
  food 23% 35% 17% 2%
  supplements 44% 47% 45% 35%
  personal care 5% 4% 5% 4%
Customers        
Average number of customers per day              362                   662                   141                      51
Average sale per customer  $34.00  $30.15  $34.96  $42.87
Employees        
Average number of full-time employees                 18 32 8 3
Average number of part-time employees - 15-30 hours                 12 20 6 3
Average number rof part time employees - <15 hours                   1 2 1 0

 

Business statistics for natural products and health food stores

  Natural products stores Health food stores
  <=3,000 retail 3,001-6,000 retail >6,000 retail <=2,000 retail >2,000 retail
Average # of natural products stores under same ownership               1.2                    1.3                    2.2                     1.2                             1.9
Average square feet of store (retail ONLY)           1,995                4,315             13,195                 1,449                         5,416
Average annual sales per RETAIL square foot  $779  $715  $738  $421  $383
Average number of years store has been open             23.0                  26.6                  34.3                   22.6                           30.2
Average sales allocation
    USDA Certified Organic (70% organic or more) 56% 61% 49% 50% 48%
    Natural products 35% 35% 42% 48% 47%
    Conventional products 7% 3% 8% 2% 5%
    Other 1% 0% 1% 0% 0%
% sales non-GMO certified  44% 40% 34% 42% 42%
% offering private label products 46% 60% 85% 22% 68%
  Food 31% 24% 44% 3% 24%
   Supplements 13% 45% 68% 19% 56%
  Personal care 8% 0% 6% 0% 8%
Customers
Average number of customers per day              182                   362                1,105                       62                            211
Average sale per customer $30.16 $30.20 $29.89 $35.83  $34.48
Employees
Average number of full-time employees                   7                      18                      54                         3                               10
Average number of part-time employees - 15-30 hours                   9                      12                      30                         3                                 7
Average number rof part time employees - <15 hours                   1                        1                        2                         0                                 2

 

Business statistics for supplement stores

  Supplement stores
  <=1,200 retail >1,200 retail
Average # of natural products stores under same ownership                   1.0                   1.5
Average square feet of store (retail ONLY)                  961              2,059
Average annual sales per RETAIL square foot  $388  $236
Average number of years store has been open                 23.3                 28.7
Average sales allocation
    USDA Certified Organic (70% organic or more) 24% 25%
    Natural products 71% 70%
    Conventional products 2% 4%
    Other 3% 1%
% sales non-GMO certified  41% 20%
% offering private label products 46% 33%
  Food 4% 0%
   Supplements 33% 33%
  Personal care 8% 0%
Customers
Average number of customers per day                     39                    61
Average sale per customer  $48.29  $38.48
Employees
Average number of full-time employees                       2                       3
Average number of part-time employees - 15-30 hours                       2                       3
Average number rof part time employees - <15 hours                       0                       1
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