Natural Foods Merchandiser
Market Overview: Natural products stores' 2015 sales by category [charts]

Market Overview: Natural products stores' 2015 sales by category [charts]

The 2016 edition of Natural Foods Merchandiser’s Market Overview represents the 36th year the magazine has presented statistics on store operations and the state of the natural products industry. From $1.9 billion in 1980 to $52 billion in 2015, sales in the natural products retail channels have come a long way.

The charts below report 2015 sales by category. Find all 2016 Market Overview charts here.

Natural products stores' 2015 sales by category

  Total sales (M) % change from 2014 Category as % of total sales Organic sales (M) % change from 2014 % of category that is organic Category as % of total organic sales
Dairy $3,772 7.1% 7.2% $2,548 7.8% 68% 16%
Fruit & vegetables $6,755 5.7% 13.0% $5,237 6.4% 78% 32%
Breads & Grains $3,825 2.2% 7.3% $1,794 4.5% 47% 11%
Meat, fish, poultry $2,005 6.3% 3.8% $484 6.2% 24% 3%
Beverages $6,164 6.3% 11.8% $1,897 7.9% 31% 12%
Snack foods $3,032 9.1% 5.8% $786 8.0% 26% 5%
Packaged/ prepared foods $3,856 6.0% 7.4% $1,508 4.0% 39% 9%
Condiments $1,286 6.1% 2.5% $711 6.4% 55% 4%
Food total $30,696 6.0% 58.9% $14,965 6.4% 49% 93%
Supplements $14,316 6.2% 27.5% $373 10.1% 3% 2%
Personal care & other products $7,137 8.0% 13.7% $818 9.0% 11% 5%
2015 total $52,150 6.3% 100.0% $16,156 6.6% 31% 100%
Adjusted 2014 $49,059            

 

Natural products stores' 2015 supplement sales

Supplements Total sales (M) % change from 2014
Vitamins $5,058 5.0%
Minerals $1,261 5.2%
Herbs/Botanicals $2,356 7.8%
Sports $2,662 7.5%
Meal supplements $462 10.0%
Specialty $2,111 6.5%
Homeopathy $406 2.7%
Total $14,316 6.2%
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