Natural Foods Merchandiser
NFM 2015 Market Overview data charts and graphics

NFM 2015 Market Overview data charts and graphics

A collaboration with Nutrition Business Journal, the 2015 NFM Market Overview reports 2014 sales statistics from 340 respondents who answered questions about their operations.

Natural Products stores 2014 sales by category

 

Natural products stores' 2014 sales by category
  Total sales (M) % change from 2013 Category as % of total sales
 
 
Dairy $3,516 10.3% 7.2%
Fruit & vegetables $6,391 7.9% 13.0%
Breads & grains $3,745 6.4% 7.6%
Meat, fish, poultry $1,886 10.2% 3.8%
Beverages $5,799 8.4% 11.8%
Snack foods $2,764 12.0% 5.6%
Packaged/prepared foods $3,636 8.4% 7.4%
Condiments $1,211 9.4% 2.5%
Food TOTAL $28,947 8.7% 59.0%
Supplements TOTAL $13,506 6.1% 27.5%
Personal care      
& other products TOTAL $6,606 8.7% 13.5%
2014 TOTAL $49,059 8.0% 100.0%
Adjusted 2013 $45,417    
       

 

 

Natural products stores' 2014 sales by category, organic

 

Natural products stores' 2014 sales by category, organic
  Organic sales (M) % change from 2013 % of cat. that is organic % of total organic sales
 
 
Dairy $2,364 11.2% 67% 16%
Fruit & vegetables $4,922 7.6% 77% 32%
Breads & grains $1,717 5.7% 46% 11%
Meat, fish, poultry $456 5.9% 24% 3%
Beverages $1,758 9.2% 30% 12%
Snack foods $728 12.8% 26% 5%
Packaged/prepared foods $1,449 6.7% 40% 10%
Condiments $669 12.0% 55% 4%
Food TOTAL $14,063 8.5% 49% 93%
Supplements TOTAL $339 9.2% 3% 2%
Personal care        
& other products TOTAL $751 13.1% 11% 5%
2014 TOTAL $15,153 8.7% 31% 100%
         

 

Natural products stores' supplement sales

 

Supplement sales
  Total sales (M) % change from 2013
 
Vitamins $4,843 3.4%
Minerals $1,199 6.9%
Herbs/botanicals $2,186 7.7%
Sports $2,476 9.8%
Meal supplements $419 12.6%
Specialty $1,988 4.8%
Homeopathy $395 6.1%
Total $13,506 6.1%
     

 

Average sales per store

 

Average sales per store
  Total Natural products stores Health food stores Supplement stores
 
 
Avg. sales 2014 $2.86 M $5.15 M $1.06 M $633 K
Avg. overall net sales change 6.1% 7.0% 3.9% 4.8%
% of stores with sales increase 74% 81% 66% 72%
Avg. sales increase 8.6% 9.1% 8.1% 8.0%
% of stores with sales decrease 15% 10% 23% 17%
Avg. sales decrease -5.2% -3.6% -6.0% -5.6%
% of stores unchanged 10% 9% 11% 11%
         

 

Average sales by square footage

 

Average sales by square footage
Natural products stores <=3,000 sq. ft. retail 3,001-6,000 sq. ft. retail >6,000 sq. ft. retail
       
Avg. sales 2014 $892 K $3.56 M $9.68 M
Avg. overall net sales change 6.3% 8.0% 7.1%
% of stores with sales increase 72% 88% 85%
Avg. sales increase 9.2% 9.3% 8.8%
% of stores with sales decrease 12% 6% 10%
Avg. sales decrease -3.2% -3.0% -4.5%
% of stores unchanged 16% 6% 6%
       
       
Health food stores <=2,000 sq. ft. retail >2,000 sq. ft. retail  
 
Avg. sales 2014 $353 K $1.79 M  
Avg. overall net sales change 3.4% 4.4%  
% of stores with sales increase 66% 65%  
Avg. sales increase 6.8% 9.1%  
% of stores with sales decrease 16% 29%  
Avg. sales decrease -6.8% -5.6%  
% of stores unchanged 18% 6%  
       
       
Supplement stores <=1,200 sq. ft. retail >1,200 sq. ft. retail  
 
Avg. sales 2014 $378 K $862 K  
Avg. overall net sales change 3.7% 5.6%  
% of stores with sales increase 65% 78%  
Avg. sales increase 6.9% 8.8%  
% of stores with sales decrease 17% 19%  
Avg. sales decrease -4.4% -6.6%  
% of stores unchanged 17% 4%  
       

Growth and competition

Growth and competition
  Total Natural products store Health food stores Supplement stores
2014        
% that added onto one or more existing facilities in 2014 6% 6% 6% 2%
% that renovated/remodeled one or more of your existing facilities in 2014 16% 16% 20% 11%
% that added one or more locations through a new build or acquisition in 2014 5% 8% 2% 3%
% that closed one or more location(s) in 2014 4% 5% 2% 8%
None of the above 77% 75% 77% 83%
% indicating competitor opened store in their region in 2014 34% 31% 33% 44%
% indicating competitor closed store in their region in 2014 9% 11% 5% 11%
2015        
% that plan to add onto one or more existing facilities in 2015 5% 8% 2% 2%
% that plan to renovate/remodel one or more of existing facilities in 2015 14% 17% 11% 11%
% that plan to add one or more locations through a new build or acquisition in 2015 8% 12% 6% 0%
% plan to close one or more location(s) in 2015 4% 3% 4% 8%
None of the above 74% 66% 79% 82%
         
Natural products stores    
  <=3,000 sq. ft. retail 3,001-6,000 sq. ft. retail >6,000 sq. ft. retail  
2014        
% that added onto one or more existing facilities in 2014 2% 5% 9%  
% that renovated/remodeled one or more of your existing facilities in 2014 10% 8% 24%  
% that added one or more locations through a new build or acquisition in 2014 2% 8% 12%  
% that closed one or more location(s) in 2014 5% 3% 5%  
None of the above 84% 81% 65%  
% indicating competitor opened store in their region in 2014 11% 47% 40%  
% indicating competitor closed store in their region in 2014 6% 14% 15%  
2015        
% that plan to add onto one or more existing facilities in 2015 10% 11% 6%  
% that plan to renovate/remodel one or more of existing facilities in 2015 10% 19% 21%  
% that plan to add one or more locations through a new build or acquisition in 2015 4% 3% 23%  
% plan to close one or more location(s) in 2015 3% 3% 2%  
None of the above 75% 73% 58%  
         
Health food stores    
  <=2,000 sq. ft. retail >2,000 sq. ft. retail    
2014        
% that added onto one or more existing facilities in 2014 6% 7%    
% that renovated/remodeled one or more of your existing facilities in 2014 16% 24%    
% that added one or more locations through a new build or acquisition in 2014 2% 2%    
% that closed one or more location(s) in 2014 1% 3%    
None of the above 80% 75%    
% indicating competitor opened store in their region in 2014 36% 31%    
% indicating competitor closed store in their region in 2014 6% 3%    
2015        
% that plan to add onto one or more existing facilities in 2015 2% 2%    
% that plan to renovate/remodel one or more of existing facilities in 2015 10% 12%    
% that plan to add one or more locations through a new build or acquisition in 2015 6% 7%    
% plan to close one or more location(s) in 2015 8% 2%    
None of the above 78% 80%    
         
         
Supplement stores    
  <=1,200 sq. ft. retail >1,200 sq. ft. retail    
2014        
% that added onto one or more existing facilities in 2014 0% 3%    
% that renovated/remodeled one or more of your existing facilities in 2014 7% 14%    
% that added one or more locations through a new build or acquisition in 2014 3% 3%    
% that closed one or more location(s) in 2014 5% 11%    
None of the above 90% 76%    
% indicating competitor opened store in their region in 2014 46% 45%    
% indicating competitor closed store in their region in 2014 10% 10%    
2015        
% that plan to add onto one or more existing facilities in 2015 0% 0%    
% that plan to renovate/remodel one or more of existing facilities in 2015 7% 18%    
% that plan to add one or more locations through a new build or acquisition in 2015 0% 0%    
% plan to close one or more location(s) in 2015 3% 10%    
None of the above 90% 75%    
         

Profit and expense

 

Profit & expense
  Total Natural product stores Health food stores Supplement stores
 
Avg. revenue $2.86 M $5.15 M $1.06 M $633 K
Cost of goods sold 68% 67% 69% 68%
Storewide gross profit margin 32% 33% 31% 32%
         
Natural products stores      
  <=3,000 sq. ft. retail 3,001-6,000 sq. ft. retail >6,000 sq. ft. retail  
   
Avg. revenue $892 K $3.56 M $9.68 M  
Cost of goods sold 70% 66% 65%  
Storewide gross profit margin 30% 34% 35%  
         
Health food stores        
  <=2,000 sq. ft. retail >2,000 sq. ft. retail    
   
Avg. revenue $353 K $1.79 M    
Cost of goods sold 73% 67%    
Storewide gross profit margin 27% 33%    
         
Supplement stores        
  <=1,200 sq. ft. retail >1,200 sq. ft. retail    
   
Avg. revenue $378 K $862 K    
Cost of goods sold 66% 68%    
Storewide gross profit margin 34% 32%    
         

Regional independent growth

Regional independent growth    
Region Sales (B) % change from 2013 % of total  
New England $2.19 7.7% 8%  
Middle Atlantic $3.25 5.6% 12%  
South Atlantic $3.59 6.3% 13%  
East South Central $1.30 8.9% 5%  
West South Central $3.54 4.1% 13%  
East North Central $2.33 6.0% 9%  
West North Central $2.23 8.4% 8%  
Mountain $2.34 4.4% 9%  
Pacific $6.41 6.2% 24%  
Total $27.17 6.1% 100%  
         
         
Universe of stores
Independents & Store size No. of stores Nutrition sales (M) ** % of sales
small chains
Natural products store <=3,000 sq. ft. 1,408 $1,592 3.2%
Natural products store 3,001-6,000 sq. ft. 1,181 $3,803 7.8%
Natural food supermarket >6,000 sq. ft. 2,082 $13,718 28.0%
Health food store <=2,000 sq. ft. 1,942 $1,273 2.6%
Health food store >2,000 sq. ft. 1,980 $4,647 9.5%
Supplement store <=1,200 sq. ft. 1,021 $706 1.4%
Supplement store >1,200 sq. ft. 1,153 $1,436 2.9%
Total independents   10,767 $27,175 55.4%
         
Whole Foods Market   387 $14,144 28.8%
GNC   6,638 $1,823 3.7%
Vitamin World (NBTY)   403 $223 0.5%
Vitamin Shoppe   711 $1,074 2.2%
Natural Grocers by Vitamin Cottage 91 $546 1.1%
Sprouts Farmers Market   191 $2,197 4.5%
The Fresh Market   169 $875 1.8%
Other*   16,486 $1,002 2.0%
Total independents & specialty 35,843 $49,059 100%
         

Business statistics

Business statistics
  Total Natural products stores Health food stores Supplement stores
 
 
Average # of natural products stores under same ownership 1.6 1.7 1.6 1.4
Average square feet (retail only) 2,999 4,972 2,240 1,139
Average annual sales per RETAIL square foot $955 $1,035 $474 $556
Average # of years store has been open 28.1 28.9 28.9 24.2
Average wholesale inventory value $142,565 $211,483 $111,284 $86,025
Average number of SKUs 6,256 9,086 5,608 2,810
Average sales allocation        
USDA Certified Organic (70% organic or more) 42% 51% 38% 29%
Natural products 50% 42% 53% 66%
Conventional products 6% 6% 6% 5%
Other 2% 1% 3% 2%
% sales Non-GMO certified 31% 33% 33% 23%
% offering private label products 53% 60% 47% 45%
Food 18% 28% 11% 2%
Supplements 42% 44% 40% 42%
Personal care 8% 10% 7% 2%
Customers        
Average # weekday 192 390 98 40
Average # weekend 213 429 109 48
Average sale per customer, weekday $36 $31 $38 $44
Average sale per customers, weekend $41 $35 $44 $50
Employees        
Average # of full-time employees 18 32 8 3
Average # of part-time employees -        
15-30 hours 10 17 6 2
Average # of part-time employees -        
<15 hours 2 3 1 0
         
Natural products stores  
  <=3,000 sq. ft. retail 3,001-6,000 sq. ft. retail >6,000 sq. ft. retail  
   
Average # of natural products stores under same ownership 1.1 1.6 2.2  
Average square feet (retail only) 1,691 4,305 13,697  
Average annual sales per RETAIL square foot $528 $828 $707  
Average # of years store has been open 23.2 28.9 33.3  
Average wholesale inventory value $104,591 $190,010 $500,301  
Average number of SKUs 4,701 11,418 17,294  
Average sales allocation        
USDA Certified Organic (70% organic or more) 52% 54% 46%  
Natural products 42% 40% 44%  
Conventional products 5% 4% 9%  
Other 1% 2% 1%  
% sales Non-GMO certified 33% 33% 33%  
% offering private label products 29% 69% 79%  
Food 10% 17% 50%  
Supplements 14% 57% 62%  
Personal care 2% 9% 17%  
Customers        
Average # weekday 128 348 1,038  
Average # weekend 134 405 1,139  
Average sale per customer, weekday $30 $30 $33  
Average sale per customers, weekend $36 $33 $36  
Employees        
Average # of full-time employees 5 17 62  
Average # of part-time employees - 15-30 hours 5 12 30  
Average # of part-time employees - <15 hours 3 1 3  
         
         
Health food stores    
  <=2,000 >2,000    
  sq. ft. retail sq. ft. retail    
Average # of natural products stores under same ownership 1.3 2    
Average square feet (retail only) 1,389 5,175    
Average annual sales per RETAIL square foot $254 $345    
Average # of years store has been open 26 31.1    
Average wholesale inventory value $84,263 $208,369    
Average number of SKUs 4,637 10,789    
Average sales allocation        
USDA Certified Organic (70% organic or more) 35% 41%    
Natural products 53% 53%    
Conventional products 8% 4%    
Other 4% 2%    
% sales Non-GMO certified 26% 38%    
% offering private label products 30% 61%    
Food 9% 14%    
Supplements 21% 56%    
Personal care 6% 7%    
Customers        
Average # weekday 55 228    
Average # weekend 58 260    
Average sale per customer, weekday $39 $36    
Average sale per customers, weekend $45 $43    
Employees        
Average # of full-time employees 3 12    
Average # of part-time employees - 15-30 hours 3 8    
Average # of part-time employees - <15 hours 0 1    
         
         
Supplement stores    
  <=1,200 >1,200    
  sq. ft. retail sq. ft. retail    
Average # of natural products stores under same ownership 1.5 1.2    
Average square feet (retail only) 952 2,102    
Average annual sales per RETAIL square foot $397 $410    
Average # of years store has been open 23.8 24.8    
Average wholesale inventory value $65,333 $154,964    
Average number of SKUs 2,638 4,783    
Average sales allocation        
USDA Certified Organic (70% organic or more) 27% 30%    
Natural products 67% 66%    
Conventional products 6% 4%    
Other 4% 0%    
% sales Non-GMO certified 20% 26%    
% offering private label products 48% 43%    
Food 0% 4%    
Supplements 43% 43%    
Personal care 0% 4%    
Customers        
Average # weekday 41 67    
Average # weekend 47 73    
Average sale per customer, weekday $46 $43    
Average sale per customers, weekend $52 $50    
Employees        
Average # of full-time employees 2 4    
Average # of part-time employees - 15-30 hours 2 2    
Average # of part-time employees - <15 hours 0 0    
         

 

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish