We believe that the future of our food system is in our hands - and that tomorrow really can be healthier than today if we join forces. But it doesn't come easy. We have a lot of work to do - work that requires us to roll up our sleeves and get our hands dirty. This year, we've once again partnered with impassioned food suppliers and brands to spread the word about transparent and sustainable ingredient sourcing, healthy innovations and, most importantly, what's needed in order to get healthier products into the hands of all people.
Bellucci is Feeding the Good Food Future!
Bellucci 100% Italian Extra Virgin Olive Oil is majority owned by a cooperative of growers that was founded in the 1950s in rural Italy. Our mission is to preserve the heritage of 100% fresh Italian extra virgin olive oil through small-scale, artisanal production on family farms. With thousands of members, we are a source of momentum and strength for our community and the environment.
In 2006, we formed Certified Origins as a company to meet the challenges faced by small producers within the industry at large. Motivated by our commitment to authenticity and the livelihood of our members, the protocols we developed to ensure EVOO integrity were unprecedented. We saw technology as an essential tool in sustaining our traditional practices.
Trust Through Traceability
In 2013, against the backdrop of widespread fraud in the olive oil industry, we launched the Bellucci brand, dedicated to ensuring the authenticity, quality and freshness of its products. The award-winning Bellucci Traceability App extends our innovative traceability system into the hands of consumers empowering them to track the contents of any bottle to the region and mill of origin in Italy. This traceability method has received ISO 22005 certification by Bureau Veritas.
We develop advanced traceability systems and engage social media to illuminate the path from tree to table. The social, cultural, economic and environmental circumstances enter into clear sight as people access meaningful information about their food. Everyone has new opportunities for greater understanding and for valuing how each of us lives and eats.
Feeding the Good Food Future unites companies that are committed to a healthier tomorrow. Join the movement here.