Shape Foods(TM) Launches All Natural Heart Shape(TM) Flax Oils

BRANDON, Manitoba, Jun 11, 2008 (BUSINESS WIRE) -- Shape Foods Inc., producer of all natural, culinary quality flax oil products, introduces Heart Shape Flax Oil and Flax Oil blends. Heart Shape Flax Oil and Flax Oil blends marry the purest flax, olive and sunflower oils, a process that makes traditional Mediterranean oils even healthier. The line of three products: Flax Oil, Flax & Sunflower Oil blend and Flax Olive Sunflower Oil blend are available in major retailers nationwide. Suggested retail price is $9.99 for a 250ml bottle.

"During the last decade, demand for flax seed tripled," said William Vincent, Shape Foods' president and VP research and development. "An aging population, increased health consciousness and a desire for more functional foods will undoubtedly continue to fuel greater consumption for products containing flax seed and its oil. Our hope is to educate general consumers not only about Heart Shape Flax Oils, but also about the proven health benefits of flax oil overall."

While the health benefits of flax oil have been touted for many years, flax oil's shelf life was short and taste considered unpleasant. However, Shape Foods' production process yields the industry's first culinary quality, 100 percent-pure flax oil. The result is a rich, superior tasting flax oil with a two year shelf life that does not require refrigeration until after it is opened.

Availability
Shape Foods Heart Shape Flax Oils are currently available at the following supermarket locations across the East Coast, Mid West and South:
-- ShopRite -- Foodtown
-- D'Agastino -- Gristedes
-- Hannaford -- A&P
-- Harris Teeter -- Earth Fare
-- Kings -- Superone Foods
-- Price Chopper


Heart Shape oils will soon be available at supermarkets nationwide.
Cooking with Flax Oil
"Not only are Shape Foods Flax Oils rich and flavorful, but they are also powerful nutrient blends, making them the healthiest oils available on the market today," said Christina Pirello, chef and Emmy Award-winning host of "Christina Cooks" airing nationally on PBS stations. "Heart Shape products are easy to cook with and make a simple addition to a healthy diet, working perfectly as finishing oils, drizzled over vegetables, fish or pasta. They are fabulous in salad dressings, as well."
Pirello has prepared several recipes using Heart Shape Flax Oils, including the following:
Roasted Asparagus with Walnuts
3 tablespoons Heart Shape Flax, Olive and Sunflower Oil Blend
1 bunch asparagus, tough stems snapped
1 tablespoon finely minced fresh garlic
1 tablespoon extra virgin olive oil
1/2 teaspoon sea salt
Generous pinch cracked black pepper
1/4 cup coarsely chopped walnuts
1 tablespoon fresh orange juice

Preheat oven to 350 degrees. Toss asparagus with garlic, extra virgin
olive oil, 1/2 teaspoon salt and pepper to coat. Arrange in a dish
and bake until lightly browned, approximately 15 minutes. Remove
from oven and arrange on a platter. Whisk together Heart Shape Flax,
Olive and Sunflower Oil Blend, orange juice and add a generous pinch
of salt to taste. Spoon over asparagus and sprinkle with nuts. Makes
four servings.


For more recipes, please visit www.shapefoods.com/recipes.html.

About Essential Fatty Acids
There are 20 different types of essential fatty acids (EFAs) that the human body requires for optimum health; humans manufacture all but two: Omega-3 alpha-linolenic acid (ALA) and Omega-6 linolenic acid, the sources of which come from nutrients in our foods. Heart Shape flax oils are an excellent source of ALA Omega-3, Omega-6 polyunsaturates and Omega-9 monounsaturates and are low in saturated fat.

Heart Shape's Health Benefits
Flax oil is one of nature's richest sources of plant-based alpha-linolenic acid (ALA) Omega-3 and has long been regarded for its health benefits. Flax oil is reported to reduce inflammation, which is the underlying cause to many illnesses, including cardiovascular disease. Among other attributes, flax oil has been reported to help enhance joint mobility, repair tissue, build muscle and improve skin, hair and nail health.

About Shape Foods Inc.
Shape Foods Inc., a privately owned company based in Brandon, Manitoba, Canada, was founded in 2004 with the goal of providing consumers the highest-quality, best-tasting flax oil products in the world. Shape operates out of a $17 million, 70,000 square-foot state-of-the-art production plant. The facility is capable of crushing 40 tons of flax per day procured from 100,000 acres in the region. This year Shape Foods launches its Heart Shape Flax Oils, a line of 99 percent pure quality, shelf-stable flax oils. Heart Shape oils do not need to be refrigerated until opened, due to the Shape Foods proprietary production process. Heart Shape Flax Oil is a plant-based source of ALA Omega-3 and Omega-6 essential fatty acids, which the body cannot produce on its own, but are necessary for normal development and health. Flax oil is reported to reduce inflammation, which is the underlying cause to many illnesses, including cardiovascular disease. Among other attributes, flax oil has been reported to help enhance joint mobility, repair tissue, build muscle and improve skin, hair and nail health. Used as a fine culinary finishing oil and salad dressing, Heart Shape Flax Oils present a healthier alternative to traditional olive oil and nutritional fish oil products. For more information, visit www.shapefoods.com.

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