Athletes HoneyMilk Unveils New Flavors, Packaging

After a six-month period of incorporating a guerrilla marketing strategy to spread the word about its real milk-based recovery drink to endurance athletes and sport enthusiasts across the country, industry up-and-comer Athletes HoneyMilk is staking its claim as the product to keep an eye on as the thriving functional beverage category continues to grow.

HoneyMilk CEO and competitive cyclist Tim Doelman, on the creation of this high-protein recovery drink and meal replacement: "We simply saw the need for a more natural recovery drink that would serve up the nutritional profile that health-conscious, active people are looking for -- and we knew that we could meet those standards without having to resort to powders, chemicals or additives. So that's what we did: we combined two highly effective and beneficial natural foods -- milk and honey -- and created a beverage that is just as well-suited for hard-working moms and dads as it is for super-athletes. Our high-quality proteins come from fresh milk produced by American farmers, not from powders that are heated and then stored. And we know exactly where that fresh milk comes from -- no other product in the category can make that claim."

The four new HoneyMilk flavors (Vanilla, Acai Pomegranate, Chocolate Light and Coffee Light) are being ushered in with newly designed product packaging, a comprehensive social media/online presence and large-scale retail distribution. Marketing efforts will also include sponsorship of professional, amateur and "weekend warrior" athletes, who will be featured on the newly launched www.honeymilk.com. Leading the line-up of professional athletes sponsored by Athletes HoneyMilk is two-time, and reigning, Ironman World Champion Craig Alexander.

ABOUT ATHLETES HONEYMILK Athletes HoneyMilk produces premium functional foods and nutritional drinks using FDA certified Grade "A," cold, highest-quality fresh milk that comes from the farmers of Select Milk Producers.

Athletes HoneyMilk is 100% lactose-free and high in protein, calcium, and phosphorus for building lean muscle mass and supporting bone development, which are important for improving strength, leanness, and overall fitness. Honey is a great natural source of carbohydrates and is known for boosting performance, increasing endurance and reducing muscle fatigue of athletes. Only premium quality floral white honey is used in the manufacture of Athletes HoneyMilk.

The new flavors that are joining the original Honey to enhance the HoneyMilk lineup are Vanilla, Acai Pomegranate, Chocolate Light and Coffee Light. The original formula has 26g protein, 26g carbs and 240 calories in each serving. The light formula contains 20g protein, 11g/14g carbs and 150 calories in each serving. Both formulas are available in single serving 11.5 oz recyclable bottles.

Additional information about Athletes HoneyMilk can be found at www.honeymilk.com, on Twitter at http://twitter.com/athletesmilk and on Facebook at http://www.facebook.com/AthletesMilk.

To request product for review, please send an email to [email protected]

ABOUT SELECT MILK PRODUCERS Select Milk Producers (SMP) is farmer-owned and has farms in the Texas Panhandle, West Texas, New Mexico, and Kansas. On average, a SMP farmer invests approximately $4,500 per cow to ensure cow comfort and health. SMP farmers cool their milk to below 37 degreesF within five minutes of milking in order to preserve the freshness of milk.

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