LunaSoy™ and Lunasin XP® projected to spur new soy boom!
FAIRFIELD, Calif. February 3, 2009 — Soy Labs, LLC introduces LunaSoy™ and Lunasin XP®, two new ingredients that are expected to re-energize consumer demand for soyfoods and spur growth opportunities for manufacturers of functional foods and nutraceuticals. The foundation for both ingredients is Lunasin. Scientific evidence indicates that Lunasin is a key component in soy protein responsible for its cholesterol-lowering properties.
While soy has long been linked to heart health, recent studies indicate that protection of the Lunasin peptide component is the key to its ability to lower LDL (bad) cholesterol. Lunasin selectively disrupts a necessary step in the production of a key enzyme, HMG-CoA reductase. With the levels of that enzyme lowered, the liver produces less cholesterol. Additionally, Lunasin upregulates the expression of the LDL-receptor gene, thus increasing the number of receptors available to clear LDL cholesterol from the bloodstream.
These mechanisms of action unlock the answer to why soy protein is a heart-healthy food, aside from its low-fat nutritional profile. For years, it was commonly acknowledged that soy products were heart healthy, a claim validated by the Food and Drug Administration in 1999. However, subsequent research called its cholesterol-lowering abilities into question. The answer can be traced to the type of soy protein tested and its ability to protect the bioactive Lunasin peptide – the soy protein component responsible for those heart-healthy benefits.
“High cholesterol is one of the most well-known biomarkers of cardiovascular disease and people are looking for natural alternatives to pharmaceuticals—functional foods and supplements,” stated Soy Labs President Ryan Schmidt. “With more consumers opting to restructure their lifestyle to include heart healthy foods and nutraceuticals, the growth potential for our Lunasin-enriched ingredients is very promising.”
LunaSoy™ is a versatile soy protein complex ideal for formulation in functional foods and beverages. It delivers twice the bioactive Lunasin, per gram, as soy protein isolates and at a
significantly lower price point. Lunasin XP® is a proprietary soy peptide extract formulated specifically for dietary supplements and provides optimal protection of the Lunasin peptide.
Both ingredients allow manufacturers to cut product cost while enhancing their product portfolios and providing greater health benefits to the consumer. With a dosage equal to the 25 grams of soy protein recommended for heart health, Lunasin-enriched soyfoods and products are ideal for consumers who prefer to manage their cholesterol through diet and exercise.
About Soy Labs, LLC
Soy Labs is a premiere, soy-based ingredient supplier to the nutrition industry. Committed to leading the way in market trends, the company researches and develops proprietary soy ingredients, peptides, albumins, and formulaic compounds for inclusion in nutritional supplements, cosmeceuticals, soyfoods, functional foods and beverages. Soy Labs positions itself to deliver the latest in soybean technology for the health benefit of consumers worldwide. For more information about the Lunasin soy peptide and its body of research, please visit www.lunasin.com or call toll-free 1-877-500-8746.