Vitiva Slovenia reports strong sales in the first half of the year, with a record of 225% growth in comparison with the same period last year.
The leap in sales and is attributed to implementation of Vitiva's rapid-growth strategy of combining organic growth in core activities and expertise in the company's main business sectors as well as in strategic geographic regions.
Vitiva annual forecast targets 50 percent growth through broad-based segments and locations. Most sales activity is focused on traditional markets for rosemary extract products as well as a wide range of new applications requiring the company's odorless rosemary extract. For these applications, Vitiva developed the new line, INOLENS™, which eliminates the bitterness in a deodorized grade of rosemary extract.
“We're continuing to propel Vitiva’s business with breakthrough innovations and excellent in-market execution,” says Ohad Cohen, CEO of Vitiva. “This is combined with tremendous progress in plant investments and cost reduction. Large investments are also being made in applications and in the development of specific solutions for a completely new range of applications — ones that previously lacked rosemary extract.”
Vitiva’s significant growth is also the result of several strategic moves, including the initiatiion of a joint operation with leading pharmaceutical companies and in the establishment of a new sales network in Europe and North America. This move promotes Vitiva’s product lines in both traditional and new markets.
Based on the company’s strong first-half performance, Vitiva CEO expresses confidence the company will exceed its growth target for 2006 and meet goals for 2007.
Vitiva is a dynamic, fast-growing nutraceuticals company offering natural extracts with antioxidation properties and a full range of deodorized rosemary extracts in a variety of concentrations for specific applications. These pure extracts are soluble in oil or water, and are available in powder and liquid forms.
For more information please contact:
Mr. Ohad Cohen, CEO
E-mail: [email protected]