Eight Brands Pass Hoodia Random Identity and Purity Testing

I am excited to report the addition of two new products to the program; Hoodia Standardized by Nature's Way and Prime Plus by Nouvelle Health. The inclusion of these two brands gives the consumer more choices of products in a growing list of brands not afraid to subject themselves to random analysis

Costa Mesa, CA February 21, 2008 -- Alkemists Pharmaceuticals, of Costa Mesa, California, an independent quality control and natural ingredient testing laboratory, announced today that their random spot checking of eight brands of weight-loss supplements containing the natural ingredient Hoodia, found no adulteration or contamination.

Alkemists Pharmaceuticals conducts their Premium Partner Random Analysis quarterly for companies that have volunteered for inclusion. Utilizing their Analytical Triad Analysis, Alkemists conducts tests whereby systematic identification and detection of botanicals & their marker compounds are evaluated for quality control. The most updated and sophisticated combination of technologies are employed, including Digital Photo-Microscopy (DPM), High Performance Thin-Layer Chromatography (HPTLC) and/or High Performance Liquid Chromatography (HPLC).

"I am excited to report the addition of two new products to the program; Hoodia Standardized by Nature's Way and Prime Plus by Nouvelle Health. The inclusion of these two brands gives the consumer more choices of products in a growing list of brands willing to be subjected to random analysis," stated Elan Sudberg, Chief Operations Officer and Lab Manager of Alkemists Pharmaceuticals. "The voluntary random testing program enables companies, whose products are ready to be scrutinized under the microscope, both literally and figuratively, to showcase their quality. Third party certification of ingredient purity shows consumers that the products they are purchasing come from a company who has a commitment to quality and performance, and the confidence to go the extra distance to prove it. These companies are leading the way in this industry and are differentiating themselves in the marketplace by their voluntary participation in this program. They are raising the bar by providing the extra assurance needed to garner trust and confidence in the purity of natural ingredients that end up in the bodies of their friends, their neighbors and their loved ones. "

The Hoodia products tested by Alkemists are the following brands and lot numbers:

Brand Name:
Lot#
Hoodia Shake:
71933
Power Slim:
1003
HoodiSpray:
7T29
HoodiTrim:
7F25
HoodiThin:
7M16
Certified Hoodia:
0705
Hoodia Standardized:
613668
Prime Hoodia:
D1101 1110


The public can obtain the results of the finished products analysis at the Alkemists website: Random Analysis by then entering the specific lot number.

About Alkemists Pharmaceuticals
For the past decade, Alkemists Pharmaceuticals, an independent quality control laboratory, has focused on the Dietary Supplement Industry's self regulation and has emerged as the natural choice for independent, third-party analysis, as well as a reliable technical and quality control partner for companies producing dietary supplements. With over 800 species of botanicals analyzed and an in-house herbarium containing 6000 botanical specimens, enabling multiple species cross-referencing, Alkemists has become the 'go to' lab for independent, third-party natural product analysis and random testing analysis and certification.

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