Artemis’ Range of Berry Extracts and PhytoSolutions™ Proprietary Formulations to be Sold Through Linnea
Anaheim, CA – March 9, 2007 – Linnea Inc. and Artemis International Inc. announce the formation of a marketing collaboration for the sales and promotion of Artemis’ range of berry extracts and PhytoSolutionsTM proprietary formulations. This joint announcement was made at Expo West.
“We believe berry phytonutrients represent an excellent opportunity for development and we’re excited by the market potential of this category of product,” said Michael Granville, President of Linnea. “We already have a well-established position in this sector where we are known as a leading supplier of bilberry anthocyanins. This collaboration with Artemis allows us to build on that base and offer an extended range of high quality berry products to our customers in the dietary supplement and functional food industries.”
Jan Mills, President & CEO of Artemis International Inc., is pleased with the new agreement. “We are glad to partner with the Linnea brand and their outstanding sales organization,” Mills said. “This collaboration will enable us to develop broader distribution in North America and the rest of the world. The combination of Linnea and Artemis better serves our customers by giving them superior technical and applications support, expanded sales service, and personalized attention to their needs in developing new berry-based products.”
Mills has great enthusiasm for the growing berry category. “There’s a lot of new, compelling science supporting berry phytonutrients,” Mills explained. “This collaboration gives us a platform to talk about new berry products developed around this research, such as our new BerryDefenseTM Immune Support product and our BerryForceTM Athletic Performance product.
Sales of the Artemis berry products will be headed by Don Stanek, Director of Sales for Linnea Inc. “No one knows berries like Artemis,” said Stanek. “The depth of knowledge held by Artemis in berry phytonutrients is unique. It will be a pleasure to offer these products to our customers.”
From its headquarters and manufacturing facility in Locarno, Switzerland, Linnea specializes in the manufacture of botanical extracts and phytochemicals, and is a leading supplier to the pharmaceutical, dietary supplement and cosmetic industries. The company’s U.S. office, Linnea Inc., is located in Easton, Pennsylvania. For more information about Linnea, visit our Web site at www.linnea-worldwide.com or call 1-888-253-0044.
About Artemis International Inc.
Artemis provides nutraceutical ingredients for applications in the food, beverage and dietary supplement industries. Artemis also develops proprietary formulas to meet targeted healthcare needs using its research-validated bioactive compounds. Products offered include fruit products (concentrates, dried fruit, powders, etc.), fruit extracts, PhytoSolutions TM proprietary formulas, and finished consumer products under Artemis’ Berries For LifeTM brand or for private label. For more information about Artemis, visit our Web site at www.artemis-international.com.
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