Los Angeles, CA, September 18, 2007 – The medicinal use of pomegranates probably dates back more than 4,000 years, but the Western world has not paid much attention to the exotic, “multi-seeded” fruit until quite recently. With news of pomegranate’s high concentration of antioxidants reported in virtually every form of major media, the fruit has rocketed to “stardom” in grocery store produce and juice sections and as an ingredient in processed foods, dietary supplements and personal care products. Suddenly, pomegranates are everywhere, and a new book – Pomegranate: The Most Medicinal Fruit -- co-written by two of the scientists who helped launch the fruit’s resurgence, Ephraim Lansky, MD and Robert Newman, Ph.D, explains why.

Pomegranate: The Most Medicinal Fruit is a general interest book that explains in layman’s terms why pomegranates are remarkable, and why they are the focus of so much ongoing scientific investigation.

Pomegranate: The Most Medicinal Fruit (Basic Health Publications, 128-page trade paperback, US $10.95) offers readers an enlightening education on the history and science of pomegranates as a classic health food. From high cholesterol and diabetes to prostate and breast cancer, this book explains how and why the whole pomegranate plant is increasingly being mined as a source of therapeutic and preventive compounds.

Complete with historical and artistic images that feature pomegranates and an entire section of recipes and suggestions for using the fresh fruit and juice, Lansky and Newman’s book provides an excellent overview of “everything pomegranate.”
Pomegranate: The Most Medicinal Fruit is due to arrive at bookstores in October 2007, and can be pre-ordered now from the Pomegranate Health website (www.pomhealth.com).
Jarrow Formulas has worked extensively with Pomegranate Health in formulating an extensive line of Pomegranate products, including PomGuard™, which offers greater bioavailability than other pomegranate supplements because it contains specially fermented and dried pomegranate juice, as well as seed and leaf. It is the most complete pomegranate supplement available. The product is rich in polyphenol antioxidants, including punicalagin, as well as many other disease-fighting compounds. Based on a wealth of research and studies conducted on pomegranates, PomGuard™ supports healthy cardiovascular function, brain tissue, bone mass, and prostate health, as well as enhancing the immune system and overall well being.

Jarrow also offers the following pomegranate juice concentrates that are 4 times more concentrated in antioxidants than regular pomegranate juice:
- Pomegranate Juice Concentrate (12 and 24 ounces)
- Pomegranate Grape and Blueberry Juice Concentrate (12 ounces)

Pomegranate Health is a brand of Arben Bioscience, first established in 1991. Pomegranate Health has worked exclusively with Dr. Ephraim Lansky to develop a patented line of top quality pomegranate dietary supplements and has distributed these products throughout the United States and Canada. Together, Jarrow and Arben are cooperating with and helping to fund major human clinical trials involving their pomegranate supplements.

For more information, contact Mark Becker, Director, Advertising/Communications for Jarrow Formulas toll free at (800) 726-0886, or Steve Schwartz, Vice President, Pomegranate Health at (585) 777-4092, or access the Jarrow Formulas Web site at www.Jarrow.com.

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