How do you differentiate your product in the natural products industry? Blaine McPeak, president of WhiteWave Foods, shares ideas for reinventing your business. Learn about WhiteWave's roots, the company's take on GMOs and how its booth wowed at Natural Products Expo East.
This video was shot at Natural Products Expo East 2011 as part of Expo Digest, a first-of-its-kind research product, containing 85 pages packed with interviews, videos, analysis and actionable intelligence for the natural products industry. Find out more at expoeastdigest.com.