The W.K. Kellogg Foundation (Battle Creek, Mich.) has announced a $4.6 million investment in Happy Family (Brooklyn, N.Y.), a producer of premium organic foods for toddlers and young children. The mission-driven investment, a combination of equity and loans, will help Happy Family to grow its operations, expand product lines, and “drive the two organizations' shared vision to make healthy, high-quality food for young children more accessible to families that would normally consider these options too expensive,” the Foundation stated. Happy Family offers organic nutrient-dense products which are packaged in eco-friendly, preservative-free pouches and sold in 13,000 stores nationwide through mass market retailers such as Target and Walmart and regional and ethnic chains including Meijer and HEB. According to the Foundation, prices compare favorably to organic products sold in specialty grocers. The investment was part of the Foundation's mission driven investment arm which seeks both social and financial returns. $100 million has been allocated to invest in businesses around the globe that align with the Foundation’s mission of improving the lives of vulnerable children and families. Happy Baby (Nuture Inc.), a predecessor brand to Happy Family, presented its business plan at NCN III in Fall 2008. Kellogg is an NCN Cornerstone Investor.
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