These days, more and more shoppers seek healthier foods. But “healthy” can mean many things. What attributes are consumers looking for? Here are key clues from market research firm Mintel’s consumer survey.
Read nutrition labels regularly
Look for all natural on food labels
Say high fiber is important when choosing packaged foods
Consider reduced or low sodium an important packaged food attribute
Trust retailers’ labels or signs that designate some products as healthier than others
Think natural and organic markets offer the best selections of healthy foods