These products seem like a no brainer for the Modern Woman. But which ones are best to stock in your store?
The Environmental Working Group (EWG), an environmental health research and advocacy organization that has become known for its Skin Deep Cosmetics Database, is aware that no product is a better choice if it doesn’t use better ingredients.
The safe products watchdog recently released a new report that examined 100 BB and CC creams to come up with a list of top picks—and no-nos, providing an excellent tool to retailers that want to make the best options available to customers. The good news, reported the EWG: The right BB or CC cream can reduce exposure to potentially hazardous chemicals (fewer products equals fewer chemicals), protect from daily exposure to UV rays (many contain mineral UV protection) and help save some dinero.
So which brands topped topped the list? I was psyched to see that Andalou Naturals—a recent favorite—up there, and am looking forward to trying some of the others, including Jane Iredale’s Glow Time BB cream, SuperGoop CC Cream Daily Correct and Tarte’s BB.
In addition to more brands offering safer options, also keep an eye out for other trends in the BB category, including male versions and a BB cream for hair that Mineral Fusion has recently released.
Which BB or CC creams are your customers loving? Leave in the comments below or tweet me at @jessica_Rubino
Check out the complete list of the EWG’s top picks and products to avoid here.