Natural Foods Merchandiser
Retailers can combat supplement negativity on the front lines

Retailers can combat supplement negativity on the front lines

What have all of the negative headlines about supplements meant? So far, not a lot. Here's a look at the numbers and how retailers are handling media messages.

The supplement industry took blow after blow from the media in 2013. In addition to run-of-the-mill product recalls that pepper any industry, doctors and credible medical journals regularly questioned the very nature of supplementation. And the mass media wasted no time picking up and spreading these sensational headlines.

For example, a study appeared in the Journal of the National Cancer Institute last July linking omega-3 intake with an increased risk of prostate cance

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