As shoppers increasingly seek out specialized foods and beverages that meet their lifestyles and specific dietary needs, front-of-package claims have become huge selling points. To help hook consumers, manufacturers are keen to take the burden out of reading the fine print by putting gluten free, USDA Organic and other claims and certifications right where shoppers can see them.
The health and marketing claims that capture customer attention
Claims fill the fronts, backs, bottoms and tops of packages these days. What's resonating in the health food space?