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Will sugar free be the next big label?

Will sugar free be the next big label?

Have healthier ways of eating, including the paleo push, increased demand for sugar-free choices on grocery shelves?

Sugar is the latest ingredient non grata among health-minded consumers. And with so much uncertainty surrounding the long-term health effects of artificial sweeteners, consumers are eagerly jumping aboard the natural sweeteners train.

Mark Stayton, sales manager at Martindale’s Natural Market in Springfield, Pa., says the quest for sugar-free and sugar-alternative products used to be a concern only for his customers with diabetes, but now it’s a mission for many others too. “As pe

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