Nutrition Business Journal

The Price Of Arrival

Excerpts from the NEXT Forecast 2015

It’s showtime. After decades on the fringes of both culture and commerce, natural products have arrived as a clear pivot point in the drive for purpose-built industry. Bringing mission forward in business development is par for the course inside the industry, but less so among the many new constituencies now entering into the discussion. With this mainstreaming of natural, the future health of the industry increasingly depends on how effectively it integrates these new voices

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