NBJ
Rick Polito

NBJ Editor's letter: Do GMOs give the natural products industry an unlikely opportunity to fight for true "natural?"

NBJ editor's letter - GMOs provide a weapon the industrty can use to take faux natural away from big CPG

Natural & organic came of age in the hippie co-op ghetto with a peace sign on the door and tie-dye aprons for the produce team. The market shed that stereotype decades ago, but social values still hover over much of the industry, and rightly so. There may be a need to add some edge to the ethic as battles rage to define natural and maintain authenticity in the mainstream.

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