The NBJ Supplement Business Report is coming together and the market research offers intriguing, in some cases astounding, insights.

According to multiple focus groups conducted by NBJ millennials are fitting herbs and botanicals into their lifestyles as the No. 1 option after energy drinks. Homeopathic medicine is catching on with the generation. Statistics in the NBJ Supplement Business Report indicate 11 percent of millennials use homeopathic medicine, nearly tripling from the 4 percent we saw just five years ago. In contrast, homeopathic medicine use for GenXers is 6 percent, just more than half of the millennial rate. Baby boomers hold on at 7 percent.

Get that kind of insight and market data across the U.S. supplement industry in the report, available Sept. 26. Find out more at the NBJ Store.