Nutrition Business Journal
M&A Moves Down the Supply Chain

M&A Moves Down the Supply Chain

William Hood is Managing Director of Houlihan Lokey’s Consumer, Food and Retail Group. Hood has landed smack in the middle of such notable deals as Jamieson Lab’s sale to CCMP Capital, Santa Cruz Nutritionals' sale to RoundTable, Avid Health's sale to Church & Dwight, Healthy Directions sale to Helen of Troy, and Schiff Nutrition’s sale to Reckitt Benckiser. NBJ spoke with Hood from his offices in New York City.

nbj: How healthy is the supplement market right now?

William Hood: A little bit of historical context would be helpful here. If you rewind the clock five years, the dietary supplement category was viewed as much less attractive than it is today. It was considered a commodity driven, me-too category—how inexpensively can you sell 500mg of vitamin C compared to your competitor? There were more questions around the scie

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