Nutrition Business Journal
Kickstarting Food

Kickstarting Food

The product development cliché in natural & organic food has always been a farmers’ market launch out of the back of a hatchback. A few hundred taster spoon responses later, the product might be ready for the local coop and from there, bootstrap financing and shoe-leather marketing takes the product into chains via a lucky encounter at Expo West.

Now there’s a new step. Kickstarter has become the world’s biggest mark

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