Nutrition Business Journal
In praise of the moonshot

In praise of the moonshot

Consumers are hungry for innovation. Disruptive innovation. That means more than simply labeling an old product “All Natural.” Making a product natural or organic is often a very good thing, but it’s not disruptive innovation.

Here’s a story. In 2010, passing through the Denver airport, I stopped to eat. Four years later, I’m still telling people about Itza Wrap! Itza Bowl! In the ensuing four years, I’ve been through a

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