Consumers are hungry for innovation. Disruptive innovation. That means more than simply labeling an old product “All Natural.” Making a product natural or organic is often a very good thing, but it’s not disruptive innovation.
Here’s a story. In 2010, passing through the Denver airport, I stopped to eat. Four years later, I’m still telling people about Itza Wrap! Itza Bowl! In the ensuing four years, I’ve been through a
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.