Through August 31, new food product launches making a “high in omega-3” claim were up 2.3% in the United States.
With global sales of more than $20 billion, omega-3s continue to be a star category in the nutrition industry. As far as finished products go, dietary supplements still dominate sales.
But new technologies are opening the door to product innovation. That can translate to anything from powdered formats or more concentrated liquids to the use of nontraditional sources of omega-3s.
From Jan. 1, 2014, through August 31, 2014, new food product launches in the United States making a “high in omega-3” claim were up 2.3%, according to Datamonitor Consumer’s Product Launch Analytics database. In 2013, the rise in new product launches was 1.9%.
Like what you read? Learn more about the omega-3 sector in the new Nutrition Business Journal / Engredea report, "Omega-3s: How will industry respond to the crisis in sales and consumer confidence?"