Nutrition Business Journal

Nutrition Impossible

Sometimes a move to a cleaner label can feel like one step forward and two steps back

The clean label mission sounds straightforward enough: Simply remove artificial additives until you’re left with a short list of recognizable ingredients. For millennia, bakers successfully turned out loaves of bread without the aid of calcium propionate. Seems that we should be able to do the same?

While eliminating artificial food dyes is simple—and industry has made progress on removing other additives, too—food manufacturers are having a harder time replacing som

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.