Nutrition Business Journal
Paleo Versus Paleo

Paleo Versus Paleo

Forward-looking brands focusing on a set of ideals rather than a marketing term

Soon after arriving in North America, European fur traders adopted a food from native tribes called pemmican. It was made by pulverizing dried meat—generally from lean sources like buffalo or elk—then mixing with melted fat at about a 50/50 ratio. Sometimes dried berries were added to the mix. Savory and travel-safe—vital for trappers heading out into the Canadian cold—pemmican was also a delicious and long-lasting energy food. It caught on because it was a solution.

It was also,

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