On Saturday Night Live, it was, “You’re acting like someone put gluten in your muffin.” Stephen Colbert introduced “McGnaw the Gluten Free Beaver.” The “Gluten Free Ebola” episode of South Park ended with scatological catastrophe. A New Yorker cartoonist drew a woman saying, “I’ve only been gluten-free for a week, but I am already really annoying.” Jimmy Kimmel said of gluten, “Here in L.A. it’s comparable to Satanism.”
In most situations, a parody pile-on like that would signal a
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