Nutrition Business Journal
Standing Out in Gluten Free

Standing Out in Gluten Free

In crowded market, smart brands are differentiating with strategic partnerships, direct sales, and good old-fashioned quality

The gluten-free movement’s march toward mainstream acceptance accelerated into an all-out sprint this year.

 In August 2013, the U.S. Food and Drug Administration enacted a set of much-needed standards for the market. Under the rules, certified gluten-free products cannot contain more than 20 parts per million of the protein. The new standardization, which had taken years to finalize, opened the door for a wave of mainstream brands to enter the space.

Cereal giant General

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