Nutrition Business Journal
The Vegan (R)Evolution

The Vegan (R)Evolution

Plant-based brands find massive opportunities when they reach outside of their core audiences

White Castle now offers a veggie slider, but that doesn’t mean Harold and Kumar have gone vegan.

While diet trends come and go, for veganism and vegetarianism, it’s been more ebb and flow. As far back as A.D. 46, Greek biographer Plutarch pondered the ethics of eating animals when he wrote, “I rather wonder both by what accident and in what state of soul or mind the first man … ventured to call food and nourishment the parts that had a little before bellowed and cried. ” And back

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