Peeling Off the Clean Label

Peeling Off the Clean Label

Industry voices discuss the complex challenges of simple ingredients

nbj: How do you define clean label? What’s in and what’s definitely not?

Dan Williams, attorney, Faegre Baker Daniels LLP: The two hallmarks of clean label are a short ingredient list and that all of the ingredients are easily pronounceable and found in a typical kitchen. The precise number of ingredients or what sorts of things a person would find in their own kitchen can be a matter of debate, but the core concept turns on a perception o

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