MusclePharm enters energy drink category

MusclePharm enters energy drink category

Two new energy drinks, MusclePharm Energy Sport and Energy Sport Zero, will be previewed at the Arnold Sports Festival and available for sale April 1.

MusclePharm Corp., a scientifically driven, performance-lifestyle sports nutrition company, announced the launch of two new energy drinks, MusclePharm Energy Sport and Energy Sport Zero, both will be previewed at the Arnold Sports Festival March 5 to 8, 2015 in Columbus, Ohio.

MusclePharm Energy Sport will be available in two flavors, Original and Electric Lime, while the MusclePharm Energy Sport Zero will be available in Citrus Edge, Onyx Cherry, and Power Punch.

“Entering the energy drink category aligns with our strategy to serve 100 percent of the sports nutrition segment, fueling sport through superior science-based products,” said Brad Pyatt, CEO of MusclePharm. “Energy Sport and Energy Sport Zero are two new products for MusclePharm that are designed by keeping the everyday athlete in mind.

“Our energy drinks exclusively use the patented and clinically-tested performance ingredient Carnosyn® Beta-Alanine—a breakthrough in muscle science, that delivers a critical advantage for athletes of all types,” Pyatt added.

Both energy drinks will be available to the public on April 1 at select retailers. Further details will be available through MusclePharm.com.

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