”Clean label” is emerging industry nomenclature that refers 1) specifically to a packaged good’s lack of common synthetic, highly processed, or potentially harmful additives—artificial flavors, high-fructose corn syrup, triclosan, and the like—and 2) generally to the package’s inclusion of values driven certifications and call-outs, such as non-GMO, organic, vegan, free-from, and others.
The term “Clean Label”—like “natural”—has no formal industry or regulatory definition, and until recently was generally unknown among manufacturers and marketers in the food and nutrition spaces.
So is “Clean Label” the new “natural”? A complex question without easy answers. Explore the topic in our Clean Label content program for manufacturers - find out whether you should use the term on your product labels, and the concept is relevant to your formulations.