Man bites dog (treat)

More natural and organic pet food manufacturers are calling their pet foods “human grade.” We asked some of the human promoting those treats to taste their products.

Natural and organic is the fastest growing category in pet food, and it’s easy to see why: We want our pets eating as well as we do. In the pet food industry they call this “humanization.”

But I wondered if the process can’t go the other way. If it’s “human grade” with an unquestionable supply chain and first-quality ingredients, maybe it’s healthier than a lot of what we eat.

I wanted to know if the people promoting pet products at Expo West would take a taste test of their offerings. A few wouldn’t. These are the ones who did.

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