Each day at 5 p.m. we collect the five top natural news headlines of the day, making it easy for you to catch up on today's most important natural products industry news.Today's natural news docket includes: Following controversy over alcohol content of kombucha, KeVita proposes new label; Costco may surpass Whole Foods in organic food sales this year; Hain embraces millennial buying habits.

Deanna Pogorelc, Senior content producer

May 29, 2015

5 Min Read
5@5: KeVita proposes 'verified non-alcoholic' seal for kombucha industry | Costco set to be a leader in organic food sales

Friday, May 29

KeVita to fund truth-in-labeling initiative for the kombucha industry

via BevNet

Kombucha maker KeVita is proposing to fund an initiative that would put forth a certification process for kombucha brands to be recognized as non-alcohol or alcohol-containing products. Read more...

 

Costco may already be a U.S. leader in organic food

via MarketWatch

Costco's annual sales of organic foods are on track to exceed $4 billionn—even more than Whole Foods' $3.6 billion, according to BMO Capital Markets. Read more...

 

via Food Business News

Irwin Simon, the chairman, president an CEO of Hain Celestial, said he expects to see continued demand for clean labels and wholesome ingredients and that the company is well-positioned to deliver. Read more...

 

Kellogg's ranked most reputable U.S. consumer company

via Food Business News

Wait, what? The Reputation Institute's 2015 ranking of America's 50 most reputable consumer products companies put Kellogg's in the top slot. The rest of the top 10 included Campbell Soup Company, Hershey and Kraft Foods Group. Read more...

 

Amazon plans to add its own line of food

via The Wall Street Journal

Amazon.com will reportedly add grocery items including milk, cereal and baby food to its lineup of private-label offerings. Read more...

 

Thursday, May 28: Big Food's big PR push | Nevada may stop state-run organic certification program

Big Food's no-additives push is misdirection

via Aljazeera

With recent announcements by Taco Bell, Pizza Hut and Panera, it may seem like the better food movement is gaining ground, but Andy Bellatti argues that this piecemeal, PR-driven approach diverts attention from how unhealthy their offerings still are. Read more...

 

Nevada organics program may be shut down

via Reno Gazette-Journal

The Nevada Department of Agriculture may decide to discontinue its state-run organic certification program, which certifies 45 of the 78 organic operations in the state. Read more...

 

Bugs: Not what's for dinner—until they're tastier, maybe

via NPR

Everyone's raving about bugs as a sustainable protein source, but a British researcher says the reason Westerners haven't widely adopted eating them because of the taste factor. Read more...

 

Mondelez making strides in mindful snacking

via Food Business News

According to the company's 2014 progress report, it's on target to generate 25 percent of its revenue from its "better choices" options by 2020. Read more...

 

Don't count on soy to ease your asthma

via Futurity

Despite earlier studies that have suggested a link between soy intake and decreased asthma severity, a new study claims soy doesn't improve lung function. Read more...

 

Wednesday, May 27: Similac to sell GMO-free baby formula | New organic food company founded by Gwenyth Paltrow

Similac advance infant formula to be offered GMO-free

via New York Times

Abbott says it will begin selling the first mainstream baby formula made without genetically modified ingredients at Target by the end of the month. Read more...

 

Vegan diet may reduce diabetes nerve pain

via Health Central

In a small study, a group of overweight adults with diabetic nerve pain who followed a vegan diet and took vitamin B12 supplements reported significant pain relief compared to a test group not on the diet. Read more...

 

Gwenyth Paltrow's new food company will be weird

via NYMag

Trainer Tracy Anderson and actress Gwenyth Paltrow are going into the business of food takeout—of the healthy, organic kind, of course. Read more...

 

Are Taco Bell and Pizza Hut actually getting healthier?

via Time

Experts say taking out artificial ingredients, flavors and colors is a step in the right direction, but we must be sure they aren't adding more of things like sugar or salt in their place. Read more...

 

Field study shows how a GM crop can have diminishing success at fighting off insect pest

via ScienceDaily

A new study out of North Carolina State University finds that corn earworms seem to have developed resistance to a common strain of genetically modified corn. Read more...

 

Tuesday, May 26: Hormel buys Applegate for $775M | Amy's readies organic fast food restaurant

Hormel goes organic with latest big food acquisition

via Fortune

Applegate Farms will become a subsidiary of Hormel Foods under a $775 million deal announced today. Read more...

 

From soup to fries: Amy's joins the 'clean' fast food club

via CivilEats

In late June, Andy and Rachel Berliner will open Amy's Drive Thru restaurant will in Rohnert Park, California, serving "better-for-you" fast food. Read more...

 

Jelly Belly will launch organic confections, jelly beans and fruit snacks, CEO says

via Food Navigator

The candy company's new line will include USDA Organic, gluten free and vegetarian fruit-flavored snacks made with fruit juice and purees. Read more...

 

France to ban food waste in supermarkets

via Aljazeera

Under legislation passed last week, supermarkets will have to donate unsold but still edible food for use by a charity, as animal feed or as farming compost. Read more...

 

Why we need to stop calling all unhealthy foods 'processed'

via The Huffington Post

Not all processed foods are evil (for example, a bag of spinach). A new study published in the American Journal of Clinical Nutrition sets out to clarify what's meant by 'processed.' Read more..

About the Author(s)

Deanna Pogorelc

Senior content producer, New Hope Network

Deanna oversees day-to-day production of digital content, newsletters and social media for newhope.com. She especially enjoys writing about packaging and mission-driven brands. Prior to joining New Hope Network, Deanna reported on healthcare innovation for MedCity News. She has a bachelor's degree in journalism from Ball State University.

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