Nutrition Business Journal
Nuance In The Probiotic Market

Nuance In The Probiotic Market

Research finds positive momentum despite a confusing landscape

The total U.S. probiotics marketplace, which includes food, beverages, supplements, personal care, and pet food, is estimated to reach $9.8 billion by the end of 2014. Relative to 2012 and 2013, which experienced double digit growth, the probiotics category is expected to experience slightly slower growth in 2014 of 7.4%. Nevertheless, category growth is expected to remain strong through 2019.

Experts agree the positive momentum that the probiotics cate

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