The total U.S. probiotics marketplace, which includes food, beverages, supplements, personal care, and pet food, is estimated to reach $9.8 billion by the end of 2014. Relative to 2012 and 2013, which experienced double digit growth, the probiotics category is expected to experience slightly slower growth in 2014 of 7.4%. Nevertheless, category growth is expected to remain strong through 2019.
Experts agree the positive momentum that the probiotics cate
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.