OmniActive investment

What's your B.L.U.E.? campaign spotlights innovative ingredients

What’s Your B.L.U.E.?, launching at Supply Side West, is a new initiative to educate consumers on high-energy blue light, its sources and ways to help protect healthy vision from its effects with the support of the macular carotenoids—lutein and zeaxanthin isomers.

OmniActive Health Technologies will be launching What’s Your B.L.U.E.? (Blue Light User Exposer) at SupplySide West taking place from October 6-8, 2015, at Mandalay Bay Convention Center located in Las Vegas. An extension of Lutein For Every Age, What’s Your B.L.U.E.? is an exciting new initiative to educate consumers on high-energy blue light, its sources and ways to help protect healthy vision from its effects with the support of the macular carotenoids—lutein and zeaxanthin isomers (RR-zeaxanthin and RS [meso]-zeaxanthin). Attendees are invited to OmniActive booth #1437 to gauge their blue light user exposure.

More than ever before, our eyes are being bombarded by high-energy blue light sources including electronic devices such as televisions, tablets, smartphones and computers, as well as indoor lighting (CFL or LED), and even LED car headlights. High-energy blue light reaches deep into the eye and can harm the macula–-the region of the eye responsible for the highest visual acuity and sharpness. Lutein and the zeaxanthin isomers are known as the “macular carotenoids” and support eye health by acting as powerful antioxidants and filtering high-energy blue light.

“With increased exposure to high-energy blue light emitting devices, OmniActive proactively developed What’s Your B.L.U.E.? to address the growing concerns surrounding the rapidly growing digital user demographic,” stated Lynda Doyle, vice president, global marketing, OmniActive. “What’s Your B.L.U.E.?  will serve as another important initiative of Lutein For Every Age as we continue to raise visibility surrounding the macular carotenoids and their crucial role in overall health over a lifetime.”

OmniActive will also provide exclusive, one-on-one presentations on the latest developments with its newest ingredient, Gingever High Potency Ginger. Non-GMO and allergen-free Gingever is supercritical extracted with 30 percent bioactives (min 25 percent gingerols) that provides a clinically relevant dose of ginger extract in one small pill equivalent to 1,000 mg of ginger root powder*. Gingever is produced without the use of harsh solvents and manufactured under strict quality programs including cGMP and ISO 22000: 2005. OmniActive representatives will also be discussing Lutemax 2020 Lutein with Enhanced Levels of Zeaxanthin Isomers, Lutemax Free Lutein and Lutein Esters, OmniXan RR-Zeaxanthin, Capsimax Capsicum Extract, and CurcuWIN Curcumin with Enhanced Absorption.

 

*Based on ginger root powder containing approximately 1% to 1.8% gingerols.

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