Clearlake Capital Group, L.P. has acquired That’s How We Roll, maker of Mrs. Thinsters and Dippin’ Chips and other better-for-you snacks.
The acquisition was completed as part of Clearlake’s recently announced Better For You Holdings platform. Transaction terms were not announced.
Clearlake is partnering with That’s How We Roll founder and CEO Aldo Zuppichini, who maintains a significant equity stake in the company. Zuppichini, an industry veteran, was on the founding team of Pretzel Crisps and served as national sales manager at Snack Factory before it was sold to Snyder’s-Lance. That’s How We Roll will continue to be based in Fairfield, New Jersey, and be led by Zuppichini and its team of seasoned professionals, including Sam Kestenbaum, senior vice president of marketing and operations, and Amy Kiley, vice president of sales.
“Clearlake’s partnership will allow us to extend our resources for product innovation, accelerate nationwide distribution and provide consumers with more premium healthy snack options without sacrificing taste,” Zuppichini said in a released statement. “We are very excited about the future, and our team looks forward to continued growth.”
Arta Tabaee, a principal at Clearlake, said in the statement, “Aldo and the team have fantastic retail relationships, consumer insights, supply chain capabilities and, most importantly, energy and passion, which are necessary to building a leading platform in this fast-growing category. We look forward to continuing to sponsor [That’s How We Roll's] position as an innovator in this highly dynamic space, and are pursuing additional investments as part of our Better For You portfolio.”