Essential oils find their way

After only 2,500 years, essential oil sales take off

In the business of natural products, the right-place-right-time formula has several other requirements: right product, right message and, perhaps most importantly, right business model. “Right” need not mean “new” to bring explosive success. Take essential oil giant, dōTERRA, which distributes age-old products through a Tupperware model—not exactly the makings of category disruption. But time it with a macro trend of exponential

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