At NFM, we're gearing up for the show, where we'll present our inaugural Industry Innovator Awards, moderate educational sessions, party a bit, and take in Boston's sites. Speaking of Boston, Absolut has unveiled it's newestas/flavor concept: Absolut Boston -- a limited-edition vodka infused with black tea and elderflower. (I hope there's going to be some of that to imbibe at the Live Music Party.)
Haven't made your plans for East yet? Not sure what to you once you get to Boston? Don't miss NFM's feature in the September issue -- how to organize Your 3 Days at Expo -- where you can find suggested itineraries, restaurant picks, an event rundown, advice from Expo experts, and interview with keynote speaker Mark Bittman and more. It will be online and in your mailbox soon!