Understanding free-from foods [download]
The growing free-from category isn't just about what's not in food (though that's the foundation of it), it's about a growing demand for full transparency in food—a concept tat is aligned with your customers' values. Defined as foods that are free from the eight most common allergens and non-GMO verified, free-from foods give many customers the freedom to live their lives again. The category is quietly—and yet forcefully—revolutionizing the allergy-friendly and special-diet food market.
In this free download, we provide key stats about the category, best practices for stocking free-from products and tips for educating and connecting with your free-from customers.