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Supply chain integrity joins science on the marquee for branded ingredients

“Science-supported.”

“Evidence backed.”

“Clinical studies.”

This is the language of branded ingredients. Typically designed to be more concentrated, more bioavailable and generally more effective—with claims to match—branded ingredients are stories of science.

That could be changing. With more attention being placed on transparency, traceability and ingredient identity, the question of “What does it do?&rdqu

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