Seattle, WA February 12, 2007 – Choice Organic Teas introduces the new organic Himalaya Green Tea into their Original Line. Consumer purchases of this tea support Choice Organic Teas’ 10¢ per box donation to the work of Save The Himalayan Kingdom, a non-profit organization that implements programs focused on environment, health, literacy issues and preserving local traditions in the Solu Khumbu region of Nepal. Save The Himalayan Kingdom was founded by Ms. Pemba Doma Sherpa, the first Nepali woman to summit Mt. Everest from both the northern and southern faces. Learn more about this project at www.choiceorganicteas.com/himalaya.htm. Consumers now have the option to contribute to a great cause while enjoying a flavorful cup of tea at the same time.
Organic Himalaya Green Tea is a gently refreshing offering grown in the foothills of Nepal’s towering, snowcapped peaks. This superb tea is produced by a grower cooperative that shares Choice Organic Teas’ deep commitment to nourishing the soil and protecting the surrounding ecosystem. This exciting new tea is available in a 16-tea bag box and will be sold nationwide in natural foods retailers and select mass-market stores. The box design for Himalaya Green Tea is distinct from the other Choice Organic Teas’ boxes in that it features a subtle drawing of Buddha eyes as painted on an ancient stupa near Kathmandu, Nepal and a stamp denoting the donation to Save the Himalayan Kingdom.
Additionally, the funds generated by this Fair Trade Certified™ tea help address some of the challenges of living and working along the remote Eastern border of Nepal. Member farmers are using the premiums paid by Fair Trade registered importers like Choice Organic Teas, to build living quarters, create food subsidies, fund medical facilities, and send children to a local English boarding school.
About Choice Organic Teas
A brand of Granum, Inc. of Seattle, Choice Organic Teas made its debut in 1989 as an outgrowth of the company founder Blake Rankin’s active involvement in the organic marketplace. As North America’s # 1 selling exclusively certified organic tea line Choice Organic Teas has promoted the growth and development of organic agriculture in tea estates worldwide. They offer more than seventy varieties of Black, Green, Oolong, White teas, and herbal infusions available in teabags and loose leaf. In 2000, Choice Organic Teas became the first tea crafter in the United States to offer Fair Trade Certified tea, expanding awareness of a just form of trade with the developing world. Choice Organic Teas are manufactured in a certified organic facility where Green-e Certified renewable energy certificates (RECs) from wind power are purchased to offset emissions from 100 percent of their electricity usage and to support clean energy development. Visit www.choiceorganicteas.com for more information.
Choice Organic Teas / Granum, Inc.
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