In Session
John Salley

Strategically partnering with celebrity influencers can bring an 'organic approach' to marketing

In this session at Natural Products Expo West 2017, join former NBA champion and health advocate John Salley and marketing mavens January Neal and Anthoni Allen as they discuss the benefits of brands aligning with celebrity advocates.

"When you have an influencer who really cares what they are promoting and they are passionate about it, I think consumers are smart now, they understand and they believe." 

—January Neal, New World Agency

Part 1: A real-life ambassador 

Highlights:

  • The benefits of partnering with a celebrity influencer and what to look for to find the right one. 

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Part 2: An organic approach

Highlights:

  • Determining your niche and finding affinities between your brand and celebrity influencers. 
  • How to have a more "organic approach" to marketing. 

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Part 3: A day in the life of John Salley 

Highlights:

  • What does a day in the life of John Salley look like? 
  • Specific things celebrities can do to endorse and work with brands.

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Part 4: Questions and answers 

Highlights:

  • How to find an influencer who is best aligned with a brand's message. 
  • How to work with a celebrity if you don't have a large budget for marketing.
  • What to look for in a public relations firm. 

 

This session—Engaging the In-Crowd, Finding the Right Celebrity Advocates—was recorded at Natural Product Expo West 2017.

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