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How Chapul made an unthinkable mission possible

Natural Products Expo West Business School featured Chapul's Pat Crowley for input on how entrepreneurs can make their mission the centerpiece of their business strategy.

"Make a habitual routine of connecting with and touching your passion on a regular basis." 

—Pat Crowley, Chapul

Highlights:

  • A look into Chapul's mission to protect water resources, marketing strategy and team. 
  • Crowley's advice for balancing a company's larger vision and the financial realities. 


This session—Entrepreneur Q&A, Mission Possible—was recorded at Natural Products Expo West 2017.

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