Chobani CEO on the defense, talks Whole Foods

Chobani CEO on the defense, talks Whole Foods

Here, Chobani Founder and CEO Hamdi Ulukaya responds to Whole Foods' announcement to discontinue their yogurt, and explains the complications of non-GMO supply chains, consumer confusion, and the impending winter olympics.

Whole Foods Market recently announced they were discontinuing sales of Chobani Greek-Style Yogurt, the top selling yogurt brand in America. The natural retail giant cited they were "making room for more organic and non-GMO' options," according to Whole Foods spokeswoman Robin Kelly. Preceding Whole Foods' decision, Chobani experienced widespread criticism for sourcing dairy from GMO-fed cows—a campaign launched by non-GMO advocacy group GMO Inside.

Here, Chobani Founder and CEO Hamdi Ulukaya responds to the announcement on CNBC, and explains the complications of non-GMO supply chains, consumer confusion, and the impending winter olympics.

 

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