March 11, 2013
A record 275 exhibitors and 9,000 buyers and influencers attended Nutracon and the Engredea trade show at the Anaheim Convention Center last week. Engredea, together with co-located Natural Products Expo West, brings together the full food chain of supply to shelf for the global nutrition industry. Both Engredea and Nutracon are produced by New Hope Natural Media, a division of Penton Media.
“We set high expectations for the show, which pushes us to raise the bar each year,” says Len Monheit, executive director for Engredea and Nutrition Business Journal. “We may not be the biggest ingredient event in North America, but participant surveys overwhelmingly say Engredea is the best.”
Patrick Rea, market leader and publisher of, Nutrition Business Journal, says the future focus for Engredea is to continue to invest in the international community by expanding the show’s Market Quickstart program which has taken place in Japan, India and China.